Modular Camping Expeditions
Allow users to customize gear colors or patterns to match their adventure style.
January 22, 2024
The refreshed branding established SummitTrail Apparel as a reliable and innovative leader in outdoor fashion. Customer reactions were overwhelmingly positive.
PeakVista Outdoors, a startup specializing in high-quality outdoor adventure gear, needed a bold and adventurous brand identity to stand out in a competitive market. The challenge was to create a visual identity that resonated with outdoor enthusiasts while reflecting the durability and reliability of their products.
Deliverables
Color palette and typography guidelines
Brand patterns and iconography
Packaging design for gear and accessories
Social media templates and digital assets
